Published on Saturday, June 23, 2012

STA Travel migrates global travel wholesaling business onto Dolphin technology solution

London, 19th June 2012 Global leader in specialist student and young persons travel, STA Travel, has completed a major overhaul of technology within its STAy wholesale business by deploying a tour operating solution supplied by Dolphin Dynamics.

This major software implementation project, involving over 1,500 days of product enhancement and customisation services, enables STA Travel retail shops worldwide to search and book both STAy's 3,000+ directly contracted travel products - along with a comprehensive range of XML connected, third-party suppliers.

As a central part of the project, STA Travel has deployed Dolphin's new web publishing solution to launch a completely re-engineered STAy website. With a host of new features including fully-integrated content management support, map-based product search and full booking capabilities.

Several new third-party supplier links have been introduced, which combined with STA Travel's own offering provide access to 125,000 properties worldwide, transfer services and sector specific ground products including rail passes, language schools and much more.

The Dolphin platform allows the retail consultant to be totally self sufficient by enabling booking retrieval, validation and cancellation support, along with property de-duping and content caching services to improve performance and control over published content. Whilst integration with STA Travel's retail network means local offices' back-office systems are automatically updated for ongoing booking management.

Commenting, Andy Mills, Director at STA Travel said, "STA Travel have a longstanding and productive relationship with Dolphin Dynamics, having used the Dolphin back-office system since 2006. Whilst there was a significant amount of development required for the reservation module to meet all of STA Travel's needs these were delivered to agreed timescales and the software is live across the retail network. Additionally the web services integration into the STA Travel global booking engine has also launched in selected territories. We believe the Dolphin reservation module provides us with a platform that will enable our product development strategy."

Roberto Da Re, CEO at Dolphin Dynamics added, "We're delighted to be extending the range of technology services we provide to STA Travel. When we announced our intention to enter the tour operating technology sector four years ago we stated that our objective was for Dolphin to offer a new, competitive alternative to long-time suppliers in this sector. STA Travel's choice to partner with Dolphin Dynamics on such a business critical project is a very significant endorsement of our progress and a clear statement that Dolphin is now a firmly established, proven and scalable player in the tour operator sector."

About Dolphin Dynamics:

Dolphin Dynamics Ltd. is a software development company that specialises in developing integrated booking and information management solution for the travel industry.

For further information:

Contact Andy Davies, Marketing Manager


t: +44 (0)208 394 6001


Your Comments

, be the first to post a comment.
Your email:

Email other comments made to this story
Code Request a new picture 5 characters

NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Despite Trump, Brexit, Terrorism and falling Pound are sales good ?
YES 52.27 %
NO 47.73 %

Thank you for your vote

Move scroll bar (above) left to right for more videos!

Sponsored features

Undercutting is not for the long-term. Demise of volume players.

The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.