Holiday park operator invests in major ad campaign

Holiday park operator Park Resorts has invested in its first major TV advertising campaign.


Previously the operator's only TV advertising was a minor campaign in 2006.


The latest ads will run for four weeks on ITV1, Cartoon Network and CITV.


Sales and marketing director Richie Jones said of the campaign: "We're hoping it will capture the imagination of UK holidaymakers and help us to reach new audiences."


 


By Linsey McNeill


Thursday June 21st 2012


 

Thursday, June 21, 2012

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