Holiday park operator Park Resorts has invested in its first major TV advertising campaign.
Previously the operator's only TV advertising was a minor campaign in 2006.
The latest ads will run for four weeks on ITV1, Cartoon Network and CITV.
Sales and marketing director Richie Jones said of the campaign: "We're hoping it will capture the imagination of UK holidaymakers and help us to reach new audiences."
By Linsey McNeill
Thursday June 21st 2012
Thursday, June 21, 2012