Travel companies need a strategy for winning traffic via internet search engines like Google to stay ahead of their competitors, said SEO expert Chris Liversidge.
"Big names are dominating the current travel market and many of them can attribute this to investing in their website to compete in the already crowded market place," he said. "The end goal is simple- ranking in a high position for key search terms can bring large numbers of high value consumers to your website.
"It’s also key to point out that if your site allows for a pleasant booking experience your new visitors will become long term customers, returning via brand searches in the future."
Liversidge, who created SEO for British Airways and founded search marketing agency Queryclick, has come up with the following tips to help travel businesses get the most out of their online performance:
Thursday, July 5, 2012
Established by the famed Sarkies Brothers in 1885, the Eastern & Oriental (E&O) Hotel in Penang is the only hotel in the heart of the George Town UNESCO World Heritage Site that possesses prime sea frontage. Today, the luxurious 228 all-suite hotel stands as the grand dame of heritage hotels, its distinctive classic elegance and grace of service enhanced with time.
For more information, visit www.eohotels.com