Published on Thursday, July 5, 2012
Travel companies need a strategy for winning traffic via internet search engines like Google to stay ahead of their competitors, said SEO expert Chris Liversidge.
"Big names are dominating the current travel market and many of them can attribute this to investing in their website to compete in the already crowded market place," he said. "The end goal is simple- ranking in a high position for key search terms can bring large numbers of high value consumers to your website.
"It’s also key to point out that if your site allows for a pleasant booking experience your new visitors will become long term customers, returning via brand searches in the future."
Liversidge, who created SEO for British Airways and founded search marketing agency Queryclick, has come up with the following tips to help travel businesses get the most out of their online performance:
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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.