Published on Wednesday, July 11, 2012 launches Mobile version of its IBE

The Mobile version allows users to search, plan and book their flights on the go

The use of mobile devices becomes an essential part of planning trips, picking destinations, comparing fares and even completing bookings. recently launched mobile IBE allows users to search and book flights from multiple suppliers, including more than 500 regular and low costs airlines. The Mobile user interface is tailored to address the specifics of the mobile search, by focusing on functionality and presenting the information in clear and simple way but still retaining useful options like flexible search dates. The booking can be completed in few easy steps and the customer is able to view all important data such as flight details and fare rules and restrictions. The mobile interface is designed to ensure excellent navigation on a smaller mobile screen using larger buttons, extra spacing, subsections and vertical orientation for easier scrolling.Researches show that mobile commerce is growing and mobile is becoming a mandatory distribution channel. It"s an opportunity to increase bookings by providing customer with an additional and easier access to information and booking capability. Statistics also reveal that mobile innovations are especially important for the emerging markets and for key segments as corporate and youth travel.


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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.