Virgin Atlantic is offering new book sensation 'Fifty Shades of Grey' via their inflight entertainment so passengers don't have the embarrassment of reading it.
The book dubbed "mummy porn" has sold more than 20 million copies around the world since it was released in June.
The erotic novel has turned writer EL Leonard into a multi-millionaire overnight and the film rights have been snapped up for £3 million by Universal Pictures and Focus Features.
Virgin Atlantic plans to make Fifty Shades of Grey available via JAM, the airline's new inflight entertainment system.
Virgin Atlantic's head of PR Fay Burgin said: "Fifty Shades of Grey has quickly gained notoriety as a 'naughty novel' leaving some women embarrassed reading their copy in a public space.
"We want to give our female passengers the chance to enjoy the book in an intimate way, away from prying eyes. Of course, we can't promise to spare any blushes and can't be held responsible for any risqué behaviour that listening to the recording inspires."
Monday, July 16, 2012