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TripAdvisor sings its own praises

TripAdvisor is giving itself a pat on the back, claiming its existence is helping to boost Britain's tourism industry.

The online review site claims new economic research shows that TripAdvisor users spend 20% more on domestic trips than the average online booking.

Furthermore, 25% of TripAdvisor users either stay longer, spend more or undertake more activities as a result of using the site.

The report, commissioned by TripAdvisor and conducted by Tourism Economics, claims that page views of TripAdvisor content were associated with bookings worth a total of £1.7bn in tourism spending in the UK, 2.2% of total tourism spending in 2011

This, in turn, supported an estimated 20,000 jobs within the tourism industry, with a total of 42,000 jobs associated with TripAdvisor in 2011 thanks to the "indirect effects through the supply chain and the induced effects of employees' earnings".

"A significant proportion of these jobs would not exist apart from TripAdvisor while other supported jobs and economic activity involve some redistribution of resources," said the report.

The Tourism Economics research was carried out in May 2012.

by Bev Fearis

Friday, July 20, 2012

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