Published on Friday, July 27, 2012
Travel review site TripAdvisor features 50% more reviews than a year ago and the number of registered users has rocketed to 32m, up from 20m this time last year.
The rate of contributions has doubled in the past year, rising from 25 to 50 per minute, said TripAdvisor, which now claims to be the largest travel site in the world.
It claims it has 56m visitors a month, features more than 610,000 hotels, 880,000 restaurants and 200,000 attractions, a total increase of 50% over a year ago.
"By reaching 75 million reviews and opinions on over one and a half million businesses, TripAdvisor content is even more comprehensive and current for travellers who rely on the site for travel planning," said Barbara Messing, chief marketing officer.
"We remain grateful to our passionate community of travellers around the world whose insights have helped to make the site the invaluable tool that it is today."
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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.