Published on Tuesday, August 14, 2012

Google to buy Frommer's guidebooks brand

Google is to buy travel guidebooks brand, Frommer's, for an undisclosed sum.

The announcement was made by Frommer's current parent company, John Wiley & Sons, who put the business up for sale earlier this year.

The deal comes nearly a year after Google bought the Zagat guidebooks.

A Google spokeswoman said it would initially keep the Frommer's brand but would eventually integrate the content with Zagat.

"The Frommer's team and the quality and scope of their content will be a great addition to the Zagat team. We can't wait to start working with them on our goal to provide a review for every relevant place in the world," Google said in a statement.


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Undercutting is not for the long-term. Demise of volume players.

The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.