Butlins has forecast a 10% growth in sales this year to reach a record £200m after investing heavily in all three of its UK resorts.
It says sales its new teen-concept Wave Hotel & Apartments which opened in Bognor Regis last month has already delivered sales in excess of £3m, with many breaks sold out.
Butlins has spent £250m over 10 years with a stated aim of providing families with "high quality, value for money holidays".
Allan Lambert, head of retail sales at parent Bourne Leisure said: "Butlins has benefited from a surge in families looking for flexible, quality breaks at sensible prices. With so many families opting to holiday in the UK this year, we've invested heavily in every aspect of our offering to give families full control of their holiday - from a wide range of accommodation choices, through to first class entertainment and activities for everyone.
"Our £25 million Wave hotel in Bognor Regis is a prime example of how we are continuing to future-proof our resorts. The hotel offers a mix of spacious self-catering apartments and stylish hotel rooms, as well as lots of fun hi-tech features. And despite being open for less than two months, our booking figures show it's a winning formula for families."
Friday, August 24, 2012