Published on Friday, August 31, 2012

Accor, Amazon and apps

With the Agitos now adorning Tower Bridge and Wednesday's stunning Opening Ceremony firmly re-igniting the Paralympic spirit, we're waving our ParalympicsGB flags and getting very excited about the sporting times ahead. So on your marks, get set, go for this week's Siren Social Media roundup...

Accor, one of the world's largest hotel groups, has scrapped wifi charges in up to 500 properties after research showed that the availability of free wifi was a major deciding factor when consumers book hotel rooms.

Going head to head with Groupon, Amazon has launched a daily deal website. Operating initially in London, AmazonLocal will email geographically-relevant offers to subscribers each morning, with extra reward points for those who book using their Amazon credit card.

Researchers in the US have just announced the country's top travel Apps. Interestingly, iOS and Android users spent 95% of their time accessing travel information from travel apps, versus only 5% from the mobile web.


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Undercutting is not for the long-term. Demise of volume players.

The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.