Iceland's low-cost airline, WOW air, has acquired its 'rival' Iceland Express.
It has taken over all operations and schedules and is promising no disruption for passengers.
"The move is not a merger, it is a takeover, with WOW air acquiring the Iceland Express route network, branding and customer base; as well as gaining access to all knowledge and expertise acquired by the company in its years of operation," said a statement.
Some agents and operators had become frustrated with Iceland Express because it kept cancelling routes and switching airports (see previous story).
Discover the World stopped selling flights with Iceland Express altogether several years ago "due to the extremely unreliable way they operated".
But it said today that it had noticed recent improvements with the Iceland Express service and had watched WOW air operate well since its launch in June.
Discover the World continues to sell exclusively with Icelandair and easyJet but said it would now consider using WOW air as a overflow airline.
by Bev Fearis
Thursday, October 25, 2012