Published on Thursday, December 13, 2012
The number of people who view TripAdvisor reviews on sites other than its own has doubled since last year to over 300 million per month, it claimed today.
More than 500 brands around the world, including Thomas Cook in the UK, now display TripAdvisor content on their websites.
Others include hotel chains such as Best Western, destination marketing organisations and airlines.
Over 50 of these organisations, including Accor Hotels, have partnered with TripAdvisor for Review Collection Services.
TripAdvisor said that according to a recent survey, carried out via a pop up link on its website, 53% of travellers won't book a hotel unless it has a TripAdvisor review.
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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.