TravelSupermarket will return to TV advertising for the first time in two years next Monday. You can see the preview here.
The price comparison website has already launched a radio campaign along with a new iPhone app.
It has also unveiled a new sunshine logo following the first ever revamp of its brand.
The new TV ad will compare holidays to different destinations that cost the same.
The 40 second TV spot will air on all major commercial stations in the UK, premiering at 7.15pm on Monday during Emmerdale on ITV1.
TravelSupermarket's series of 60-second radio ads have been aired on commercial stations across the UK since Tuesday.
Head of TravelSupermarket Vic Darvey said: "The new campaign and visual identity was borne out of the insight that while times are really tight for families, our annual summer holiday is something we all cherish and will not sacrifice.
"We also know that holiday resorts are fighting hard to win the custom of British families and there are some great deals to be had. 'Holiday vs. Holiday' lays down the challenge to families everywhere - go on, find out just how far your money can take you."
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