Highway to Hell Yeah

Real Tourism innovators ten for 2013

Ten new businesses models with big ideas that are creating disruptive innovation now

A thriving little organization- Tripbod seems to be looking to get into thebig time - the concept - "Your friend at the other end" in other words local hosts all over the world


Seemingly getting bigger every day - AirBNB characterize their business model as disruptive and after initial hassles this method of using spare rooms seems set for success


Viator say that they are the biggest local excursion organization in the world with nearly 4 million passerngers - it's certainly growing and at the leading edge


RealTourism is very new actually putative but the concept of Meet and Greet and welcome meetings certainly is a tested one.


Sandemans New Europe Free tours of European capitals is certainly a new idea and it looks very much as though it is working for both local guides and travelers - could easily make the big time!


Lime and Tonic is based on the belief that people go to destinations for experiences - they may be right. If so the potent mix of internet marketing to Gen X could well work


In the heart of the alps Alpine Pearls is making a real contribution to car-free tourism and they may not only be a key to the future but they could be emulated and duplicated by others - sustainably!


Much Better Adventures is very new and very young and may have a very good idea - to provide a clearing house for adventure tourism of ALL sorts


And at the other end of the scale - a spin-off of the mega successful Slow Food campaign - Slow Tourism intends to do to tourism what Slow Food did to food!


Although WHL has been going for some years, they may one day be an overnight success - the idea is to get developing destinations to partner in their own tourism marketing - seems a no-brainer?


Valere Tjolle

See amazing new 2012 sustainable tourism report offer HERE






Tuesday, January 8, 2013

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