Published on Tuesday, January 29, 2013

Shearings launches customer-designed holidays

Shearings has launched two new holidays designed by its customers after a social media competition.

More than 500 holidaymakers from across the UK entered Shearings' competition by suggesting their dream holiday itinerary via Twitter, Facebook and other social media.

Now departures on the winning trips are available from April - 'A Taste of Cornwall - Pasties & Ices' and a 'French Riviera Ramble' taking in Cannes, Monaco, Monte Carlo and Nice.

To source entries, Shearings used a wide range of social media channels, including their own Facebook and Twitter accounts, competition groups on Facebook, and other competition websites.

Three UK and three European entries were shortlisted by Shearings' commercial team, judged on appeal and creativity. Shearings then ran a Facebook poll to enable their Facebook fans to choose the two winning holidays.

The new holidays are now ready to be booked, with departures available from April 2013. 

Caroline Brown, commercial director for Shearings, said: "Our crowdsourcing competition is the first of its kind for Shearings, and is part of our continued effort to ensure we are constantly delivering holidays that our customers will love."

Shearings' latest 2013 brochures are part of a huge 'peaks' campaign involving TV advertising for the first time.

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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.