Club Med has teamed up with Saatchi & Saatchi to create a huge new global brand campaign.
The operator, which will open two new resorts in Turkey and China later this year, has had the campaign translated into 22 languages which will be seen in 40 countries.
The ad campaign uses 'holiday imagery' to get customers to imagine their dream holiday.
Club Med UK will be supporting the brand campaign throughout 2013 with newspaper advertising and an outdoor ad campaign in rail stations across the capital and roads in and out of London.
Tuesday, January 29, 2013
In 2010 Green Globe Certification established a partnership with the Club Med group, to guide and improve their sustainability performance.
Club Med is the only all-inclusive resort chain to have 40 properties Green Globe certified in 20 countries.
For more information about Club Med's sustainability activities, click on the Sustainable Development tab at www.clubmed-corporate.com