Published on Tuesday, January 29, 2013
Club Med has teamed up with Saatchi & Saatchi to create a huge new global brand campaign.
The operator, which will open two new resorts in Turkey and China later this year, has had the campaign translated into 22 languages which will be seen in 40 countries.
The ad campaign uses 'holiday imagery' to get customers to imagine their dream holiday.
Club Med UK will be supporting the brand campaign throughout 2013 with newspaper advertising and an outdoor ad campaign in rail stations across the capital and roads in and out of London.
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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.