Cellet briefed to represent Bloomington, Minnesota, as they commit to UK market

Bloomington has reaffirmed its commitment to the UK market with a renewed contract with travel Marketing and PR specialists, Cellet Travel Services.

Cellet has retained the contract since Bloomington entered the UK market in 2009 focusing on trade and public relations to build relationships with tour operators, partners and the media.

Bloomington, home to the world-famous Mall of America, has briefed Cellet to increase awareness of the tourist destination to the trade and consumer audience. Cellet will continue to focus on high impact consumer marketing campaigns, destination representation and high profile partnership projects.

Each year more than 40 million guests descend upon the Mall of America, of which 16 million are tourists. With 520 stores there is a wealth of choice for shoppers of all tastes and budgets and with tax free clothing purchases it makes it an even more appealing option for Brits looking for a bargain.

Yolanda Fletcher, Managing Director of Cellet said: "We are delighted to continue our relationship with such a unique destination and the Cellet team is thrilled to progress some of the upcoming campaigns at such an exciting time when there is an increased trade focus on America's mid-west region."