Published on Wednesday, March 6, 2013

Travel review site targets trade advertisers

Global review site claims it is offering the travel industry more commercial opportunities following a relaunch of the site.

The new-look site is more modern and not dissimilar to Pinterest, but as well as featuring photographs it includes travel reviews, queries and content about destinations worldwide to help users decide where to go, what to do and who to meet.

Tourist boards, airlines and hotels are able to sponsor destination pages, offers can be tailored to particular users and, like on Facebook, users can become 'friends' of chosen brands. However, unlike Facebook, WAYN gives its advertisers the option to directly contact 'friends'.

WAYN has 20 million users worldwide and six million unique visits a month.  Already it works with 50 tourist boards and thousands of travel clients.

"We are getting a huge amount of interest following the relaunch of the site," said CEO Peter Ward. "The new platform is more about aspirational travel than previously, and when we have shown what we can do we have got a lot of interest."


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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.