Published on Tuesday, June 11, 2013
Politically and economically, Italy is in a bad way but a little attention to tourism could bring in an extra million much-needed jobs and €50 billion of GDP.
Politically and economically Italy is in a bad way. And socially, the one figure that says it all is 1.3. That's the current birth rate, which shows that every day there are less Italians than yesterday. So, clearly very few people have sufficient confidence in the future to have children. Italy is simply committing suicide very slowly.
And you can see it and feel it.
I'm in Italy at the moment, researching a green tourism guide to beautiful Romagna for http://www.totemtourism.com and everywhere I feel the great depression (personal as well as economic). Nobody sees any opportunity but there are millions, particularly for green tourism.
What a shame. In many respects Italy is the cradle of European civilization and it is chock-full of lavish works of art and architecture, beautiful sights and wonderful food and wine. Everywhere I go, there are fabulous tourism opportunities second to none.
No wonder that it's one of the world's top tourist destinations, even now at number 7 in the world tourism table, bringing in some 46 million tourists a year.
Great. So tourism is doing its utmost to keep Italy on the economic path to success?
Just one little 'but' which says a great deal about the current state of the country. The World Travel and Tourism Council recently did an analysis of Italian tourism which shows that in Italy the numbers of tourists may be increasing but…
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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.