Published on Wednesday, September 25, 2013
The Tennessee Tourism Committee is looking at ways to grow the state into a Top 10 tourist destination.
The Commission last week issued a report recommending that the state develop a market plan that focuses on key markets, like Faith Travel; encourage longer stays; and put together a series of music-oriented festivals and events.
Tennessee governor Bill Haslam has added $8 million to the state's tourism budget, bringing the total budget to $13.5 million.
The tourism industry had an impact of more than $16 billion and employed more than 146,000 people, and tourists generated more than $1 billion in state and local taxes.
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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.