Published on Monday, March 31, 2014
Flybe has rebranded to 'Flybe Purple' with new uniforms, airline livery and website.
Ticket options have been re-named so that 'what you see is what you get' - 'Just Fly' replaces 'Essentials'; 'Get More' is the previous 'New Economy' and 'All In' is the former 'Plus' ticket choice.
The regional airline has also launched a 60:60 guarantee that promises its customers if a flight arrives more than 60 minutes' late at its destination due to a delay within Flybe's control, they will qualify for a £60 voucher towards their next flight as long as they book within 60 days.
Paul Simmons, Flybe's chief commercial officer, said: "Purple is not just our new brand colour - it reflects our passion for delivering on our commitment to being the Fastest Way from A to Flybe."
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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.