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Published on Wednesday, May 14, 2014

AmEx travel survey shows strong demand for summer vacations



American Express Travel says summer travel bookings are up compared to last year, despite the fact costs are also increasing.

A survey of almost 300 travel counselors found 45% reported better sales so far while 67% said the cost of travel is rising.

Travel counselors said price rises in flight tickets and hotel stays was the main reason, yet 35% of agents also said customers are choosing to spend more on additional services such as excursions.

Laura Fink, vice president of American Express Travel said there has been a pent up demand for summer vacations after a crippling winter.

Travelers are also putting a higher value on added perks and upgrades rather than making decisions purely based on price.

 The survey found that the average trip duration is 10 days.

All-inclusive beach vacations remain most popular with 43% heading off for sun, sea and sand, while 34% of customers are choosing destinations with cultural attractions.

Almost a third of customers are booking cruises, the survey reported.



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