Published on Monday, July 20, 2015

MICE initiative moves forward



Advantage, together with the Worldwide Independent Travel Network (WIN), held its first MICE Master Forum Day for over 20 members earlier this month.


Hosted at the Strand Palace Hotel London, the event is part of Advantage's MICE (Meetings, Incentives, Conferences and Events) initiative, aimed at members who book meetings and events, incentive or group travel.


Sessions included building MICE business from the ground up and the practical steps members can take to develop their business in this area of the industry, before members sat down to 1:1 networking with suppliers.


Bianca Williams, part of the MICE team at Advantage, said: "Looking to the future, this event will help us better understand the needs of members and drive the MICE initiative forward."



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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.

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