Published on Tuesday, November 15, 2016

Expedia confirms Trivago shares sale

Expedia Inc has filed with US regulators for an initial public offering (IPO) of shares in its hotel search platform Trivago.

The exact number of shares offered and price range have not been disclosed but It hopes to raise about $400 million.

The IPO will be fronted by Dutch-based company travel BV, which will act as the holding company for Trivago.

Expedia bought a 62% stake in Trivago for $531 million in 2012. The founders of the hotel booking site still own almost a third of the business, but they are believed to be keen to offload their stake during the IPO.

In a statement, Trivago said a portion of the shares would be sold by the company and the remainder by 'certain shareholders'.

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Undercutting is not for the long-term. Demise of volume players.

The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.