Published on Friday, December 16, 2016

Ski show attracts record number of exhibitors from France and Italy

International Ski Travel Market has attracted a record number of exhibitors from France and Italy after introducing a new rate for groups.

The event, which will take place in Cortina from March 12 to 14, will also showcase new products available to UK buyers.

Organisers said exhibitors from resorts such as Courchevel and Val d"Isere in France had made the most of the new pricing strategy, co-ordinating multiple suppliers to exhibit at the event and bringing along private properties to strengthen their presence.

ISTM director Luke Boulton said: "We want to develop our exhibitor and supplier base and in turn ensure ISTM continues to provide a variety of product for our hosted buyers.

"By creating promotional rates for groups, we managed to find a way to do this whilst retaining the integrity of the event and giving our exhibitors a better opportunity to showcase their product and make a greater impact on the buyers."

Your Comments

, be the first to post a comment.
Your email:

Email other comments made to this story
Code Request a new picture 5 characters

NOTE: Comments are subject to admin approval before being posted.
Mole Poll
'Britain follows US and bans electronics from cabin baggage' Good or Bad move ?
Good 52.81 %
Bad 47.19 %

Thank you for your vote

Move scroll bar (above) left to right for more videos!

Sponsored features

It's upgrade time at

Recently, roomsXML has launched its new version of API, which brings significant upgrades to its already reliable API. By upgrading the API, clients now have the ability to search for multiple hotels of their choice in a single request. This allows them complete freedom to only search for hotels they wish to sell.