Published on Tuesday, January 3, 2017

Tourism for transformation






New guide well worth a read


In the current state of the world's politico-economic and social systems and its environmental challenges, tourism can play an important role in ensuring the prospects for the next generations.


A growing body of academic and industry-based research points to a trend of socially and environmentally conscious hosts and travelers who use tourism as a transformative medium promoting sustainable practices and more conscious living.


 In other words, travelers use their trips for transformation, reinventing themselves and rediscovering the world they live in.


A new report by associate members of the UNWTO begins with a review of the changing paradigm of 21st century tourism, underpinned by the "Silent Revolution" of "Cultural Creatives" and the emergence of "New Consumers" The report also has a set of fascinating and relevant case studies.


It's well worth a read.


Free download: HERE


Valere Tjolle


@ValereTjolle

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