Published on Friday, January 6, 2017
Wendy Wu Tours launches its first ever major TV campaign, starting on Monday.
The advert will promote the Chinese specialist's January offer of a free business class upgrade with Air China on selected group and private tours to China.
This campaign is part of a drive to increase awareness of the brand and its reach and become known as the 'household name' for travel to Asia.
The 30-second advert will be aired across a number of channels throughout January including Sky News, Sky Arts, ITV3 and More4.
"Our first major step into TV advertising provides us with an exciting start to 2017 and introduces Wendy Wu Tours to a wider audience, reinforcing our message that we are the first choice for all things Asia," said founder Wendy Wu.
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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.