Published on Friday, January 6, 2017
Ski holidays are becoming less about indulging on raclette and hot chocolate and more about fitness and wellbeing, according to research by Club Med.
The all-inclusive operator's 2016/17 ski study found nearly half (46%) of respondents admit to ramping up their fitness regimes in the run up to their 2016/17 ski trip.
Just over 1 in 10 (13%) go as far as changing their diets before hitting the slopes, and nearly all skiers (95%) see their snow holiday as a chance to get their exercise in.
Two thirds (68%) said the availability of spa/wellness facilities is important to them when deciding which resort to go to, and 35% say they've previously made use of wellness offerings during past ski holidays.
The findings were from a survey of 1,002 adults in the UK.
"Our 2016/17 Ski Report findings show an increasing demand for ski holidays to be all encompassing, providing action and excitement alongside wellness, relaxation and health," said Estelle Giraudeau, Club Med UK managing director, UK, Ireland and Scandinavia.
"This is also reflected in our holiday bookings, with people enquiring about the different service facilities available, for example spa availability, as well as activities for non-skiers to re-charge and people at the resorts demanding gym classes to be available after ski classes have closed.
"We can only see this getting more important over time as people have a desire to take care of their health and wellbeing."
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