Published on Wednesday, January 18, 2017

TUI unveils new global online travel magazine

TUI Group claims to have launched the biggest branded content website in the tourism sector after pulling together social media content from all of its global brands to create

The online travel magazine includes TUI posts from 600 social media channels including Facebook, Twitter, Instagram and Youtube.

The hub also digitally presents exclusive TUI Group content previously solely available in analogue format.

"TUI's brands range from airlines to cruises and from hotels to tour operators. Each of them has a genuine treasure of stories, now recovered through," said head of digital communications at TUI Group Magnus Huttenberend.

"For the first time, we tie together the content of all brands under one digital roof - in line with our oneBrand strategy. Thanks to multiple content use, we have created the largest branded content portal in the tourism sector." is available in English and German and content from the various channels is automatically fed into the system, reviewed with some content curated by editors, and subsequently put on the site.

Users may directly like or share most content on without leaving the site. Further languages and channels and the incorporation of user-generated content and live feeds from special events are under development, said TUI.

Your Comments

, be the first to post a comment.
Your email:

Email other comments made to this story
Code Request a new picture 5 characters

NOTE: Comments are subject to admin approval before being posted.
Mole Poll
'Britain follows US and bans electronics from cabin baggage' Good or Bad move ?
Good 51.46 %
Bad 48.54 %

Thank you for your vote

Move scroll bar (above) left to right for more videos!

Sponsored features

It's upgrade time at

Recently, roomsXML has launched its new version of API, which brings significant upgrades to its already reliable API. By upgrading the API, clients now have the ability to search for multiple hotels of their choice in a single request. This allows them complete freedom to only search for hotels they wish to sell.