Published on Tuesday, January 24, 2017

Hilton Worldwide unveils new brand




Hilton Worldwide has announced the launch of a new independent soft brand, called Tapestry.

Tapestry Collection by Hilton marks the company's 14th brand and its second collection, after the roll out of the Curio Collection in 2014.

Hilton says seven hotels have so far signed letters of intent to join the collection, located in Syracuse, Chicago, Nashville, Hampton, and two hotels in Indianapolis.

An additional 35 hotels are in discussions to join up, Hilton said.

Conversions to the new soft brand will be completed from the third quarter of 2017.

Tapestry Collection hotels will fit broadly into the upscale market segment, an area Hilton believes is under served by an independent collection brand.

"The launch of Tapestry Collection by Hilton extends Hilton's proven growth strategy, which focuses on developing clearly-defined brands organically to grow our global footprint, create more hotel options for existing guests and attract new guests," said Christopher J. Nassetta, president and CEO Hilton.

Hotels joining the Collection will remain independent but will benefit from Hilton's marketing and distribution channels and guests get access to guest loyalty program Hilton HHonors.



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story
Code Request a new picture 5 characters



NOTE: Comments are subject to admin approval before being posted.
Mole Poll
Despite Trump, Brexit, Terrorism and falling Pound are sales good ?
YES 54.12 %
NO 45.88 %

Thank you for your vote




Move scroll bar (above) left to right for more videos!

UPCOMING EVENTS
Sponsored features

Undercutting is not for the long-term. Demise of volume players.



The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.

\m