Published on Monday, February 27, 2017

All-you-can-fly airline to launch in London

All-you-can-fly subscription-based startup Surf Air is spreading its wings to Europe.

It is opening Surf Air Europe in London with flights to Zurich weekdays and to Ibiza at weekends launching in May.

Flights to Cannes, Munich and Milan will then follow in the near future, said Surf Air Europe CEO Simon Talling-Smith.

"We are bringing Surf Air to the European market as a result of three successful years in the US built on our member-first strategy to disrupt the airline industry," said Talling-Smith.

"The airline industry has been ripe for disruption for decades, with customers demanding greater autonomy and control over their experiences. There are 180 million worldwide frequent flyers, and as customer preferences shift, every one of them is up for grabs."

It has ordered 45 Pilatus eight-seater jets ahead of the May launch and expects the combined US and European businesses to generate $10 million in revenue this year.

Surf Air launched three years ago and now has about 3,000 subscription members.

It flies to a dozen US destinations including Los Angeles, Santa Barbara, San Diego and Palm Springs.

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