Viator by TripAdvisor

Published on Friday, March 3, 2017

Hard Rock buys Trump Taj Mahal

The billionaire owner of Trump Taj Mahal Casino Resort in Atlantic City has offloaded the property to Hard Rock International.
Carl Icahn's Icahn Enterprises already owns the Tropicana Casino & Resort in AC, and has no need for a second resort in the city, Icahn said.
"After considerable analysis and deliberation we determined that we only wanted to own one operating casino property in Atlantic City. We wish Hard Rock and its partners the best of luck with the Taj Mahal."
No purchase price was disclosed but Hard Rock will spend more than $300 million to buy and renovate the shuttered resort.
Atlantic City Mayor Don Guardian said Hard Rock will reopen the resort in the summer of 2018.
The Trump Taj Mahal closed last year after a damaging strike by more than 1,000 workers and had been in financial trouble for many years.
President Trump had not been involved in the resort for many years but still permitted his name to be used.
The news has brought a new sense of optimism to the much maligned city.
"This is a once-in-a-lifetime opportunity to be part of revitalizing one of our nation's most iconic destinations. Atlantic City has a rich and dynamic history and we are so proud to help recapture that greatness," said Hard Rock CEO Jim Allen.
"We look forward to working with the new owners to create those good quality jobs and bring business back to the property. The vision of casino gaming in Atlantic City always included good middle-class jobs," said Bob McDevitt, president of Local 54 union.

Story Image

Your Comments

, be the first to post a comment.
Your email:

Email other comments made to this story
Code Request a new picture 5 characters

NOTE: Comments are subject to admin approval before being posted.
  • Great News!

    The Hard Rock name and brand is much more acceptable than the trump name. Should do well and I will recommend it when its up and running.

    By , Monday, March 20, 2017

  • Hard Rock

    As Hard Rock Group is now owned by the Native American Seminole Tribe I cant see them wanting anything to do with Trump.

    By Lord Kent, Tuesday, March 14, 2017

  • Trump name a very valuable asset

    But it will be called hard rock

    By Michael Anderson, Sunday, March 5, 2017

  • I wonder....

    ......If they will keep the Trump name??

    By Jon Rankin, Friday, March 3, 2017

Mole Poll
Rising cost of fuel: Will airfares rise this summer?
yes 53.42 %
no 46.58 %

Thank you for your vote

Move scroll bar (above) left to right for more videos!

Sponsored features

Falcon Charter Bus Expands to Nine New Southeast Locations

New locations include Panama City, Tampa, Ft. Lauderdale, and Atlanta. According to Director of Operations Johnell Gibson, the company intends to expand into more states within the next year.