Published on Friday, March 31, 2017
Sustainable tourism is hitting the mainstream, according to the latest report from TUI Group.
It said data showed customers booked 6.3 million 'greener and fairer' holidays in 2016 in 1,170 hotels certified to a sustainability standard.
Furthermore, holidaymakers went on 846,000 TUI Collection excursions which focus on sustainability and benefits to local communities.
As a result, €6.6 million was raised for research, charity and sustainability projects.
The figures were laid out in TUI's 2016 progress report for its sustainability strategy 'Better Holidays, Better World'.
"The results in the current progress report are very encouraging and show that the strategy is lived and promoted on all levels of the company", says Fritz Joussen, chief executive.
"With 6.3 million 'greener and fairer' holidays in 2016 sustainable travel is on track to going mainstream. However, there is still ground to cover to meet our 2020 commitments."
Jane Ashton, director sustainable development at TUI Group, added: "TUI has worked hard over many years to develop more sustainable holiday offerings. Recent customer research shows that our customers are developing growing awareness for sustainability.
"They value more sustainable travel as it enhances the authenticity of their holiday experiences and at the same time improves the benefit to host communities."
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