Published on Monday, April 10, 2017

BA has 'no current plans' to expand buy-on-board food to long haul



British Airways says it has 'no current plans' to introduce buy-on-board sandwiches and snacks in long-haul economy.


In an interview with The Sunday Times, published yesterday, CEO Alex Cruz said customers had started to come round to the fact M&S sandwiches and snacks were being sold on board short-haul economy flights.


When asked whether the service could be expanded to long-haul, he replied: "We might do it."


BA has issued a statement saying: "Our parent company, International Airlines Group, has just launched LEVEL, an airline offering customers this kind of choice, and tens of thousands of seat-only fares sold out within 72 hours.


"Like most companies, we don't stand still and we are very focused on what customers want. We have no plans currently for a buy-on-board economy product on long-haul, but if that is what interests customers of the future, we will listen."

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  • EasyJet experience on BA

    I do frequently travel on BA in Europe. It is EasyJet/Ryanair experience just more expensive. Level of fares did not go down despite significant drop in level and content of service to equal other Low Cost Carriers. Food and drinks on board are often in short supply despite the fact we have to purchase it now (if desired). Cabin Crew has much less work to do and yet they want more money? What was a brand name Airline is now levelling down to expensive Low Cost Airline. Yet the service is not on the consistent level and more often than not terrible. However I am "hooked" to BA as I live next to LHR.

    By Jack Sosnierz, Monday, April 10, 2017

  • Race to the bottom

    "Like most companies, we don't stand still and we are very focused on what customers want. No plans currently for a buy-on-board economy product on long-haul, but if that is what interests customers of the future, we will listen." Really? It's true, BA are not standing still, they are heading the race to the bottom. "No plans currently" that reads as, yes there will be future plans. "If that is what interests customers of the future, we will listen." All twisted around to make it sound like they're doing the customers a favour by listening! I'm sure the long-haul customers are dead excited about the prospect of having to pay for food in the future. I appreciate airlines are not required to include food but I bet we don't see any of this downward service reflected in the ticket prices. I thought BA was the UK's full service flag carrier, a service that set it apart from the budgets, there's almost no difference now except BA are still the most expensive.

    By Keith Standen, Monday, April 10, 2017

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