Published on Wednesday, July 5, 2017

iCoupon on expansion drive

UK-based digital vouchering company, iCoupon, is looking to roll out its product and services to more airline partners in Europe, Asia Pacific and the US.

Its digital vouchers replace traditional paper vouchers given to passengers when flights are delayed.

They are already being used by Ryanair, Jet2 and other airlines in 140 airports worldwide.

The system, which does not require integration with an airline, also automates the administration of vouchers, enabling detailed reporting and simplified billing between retailer and airline.

According to iCoupon, the system is completely controlled by the issuing airline, taking seconds to allocate a chosen monetary value to an existing barcode already in a passenger's possession, such as the code on a boarding pass.

An SMS notification can then be sent to a customer who can then shop at their convenience.

Joanne Brady, ground operations control manager for Ryanair, said: "In the rare event of delays or disruption, we can now provide our customers with refreshment vouchers at the touch of a button by using iCoupon, which provides direct integration between ourselves and airport retailers for the first time, further improving the customer experience.

"iCoupon eliminates the need for traditional paper vouchers, allowing a faster, cost effective and greener service, and providing assistance to customers in a matter of seconds".

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