TravelTek

Published on Tuesday, September 19, 2017

Thomson shops begin rebranding






Thomson will this week begin the process of changing the name of more than 600 of its stores to TUI.

It also launched a new TV ad during ITV's flagship X Factor programme to herald the name change.

The advert shows a man diving into water with the simple message: 'Thomson is changing to TUI.'

The company said that the 20-second ad was 'at the heart of a wide scale communications offensive that will cement the name TUI in the minds of the British public'.

The company announced in December 2016 that its summer 2017 marketing campaign 'moments' would be the last under the Thomson brand name, paving the way for a full re-brand by the end of the year.

Jeremy Ellis, marketing director at TUI UK and Ireland, said: "The foundations for our re-brand are firmly in place and we are primed ready to become TUI.

"We want to ensure our customers are ready to take this exciting journey with us so it's really important that we communicate the transition clearly."

He said the campaign has been ongoing since May, reaching five million customers, and a special issue of its Discovery magazine has been sent to 1.5 million people.

"Customers are already used to seeing the TUI smile logo as it has been an integral part of Thomson branding for some time," added Ellis. "TUI has also been visible in our overseas resorts for three years and on our airline livery this summer."

Story Image



Your Comments

, be the first to post a comment.
Your email:






Email other comments made to this story
Code Request a new picture 5 characters



NOTE: Comments are subject to admin approval before being posted.
  • Only actually BRITISH for 2 Years Since Inception

    Until it went Public on The London Stock Market in 1998 It was Canadian owned. Only British until 2000 when it was acquired by Preussag AG

    By Lord Kent, Wednesday, September 20, 2017

  • Now that the Germans.....

    ......have ruined the company's service quality, it is only right they change the name to show that it is no longer a truly BRITISH company.

    By Peter Mannell, Wednesday, September 20, 2017

Mole Poll
'Thomas Cook boss gets much bigger bonus' - Are you pleased for him ?
YES 43.95 %
NO 56.05 %

Thank you for your vote




Move scroll bar (above) left to right for more videos!

UPCOMING EVENTS
Sponsored features

roomsXML - saving travel agents from heartburns and wasted man-hours


Founded in 2007, roomsXML is an online B2B accommodation wholesaler serving travel agents and tour operators with offices in Australia, India, UAE, UK and USA. roomsXML is winner of numerous industry awards and accolades, including 'MSE 2' high credit worthiness certificate from CRISIL - an S&P Global company.

\m