TravelTek

Published on Tuesday, November 21, 2017

BA shamed on social media for 'humiliating' poorest passengers




British Airways has been slammed for a new boarding policy which will see passengers with the cheapest tickets forced to board last.

The airline claimed the new policy, which is being introduced from next month, will speed up the boarding process.

However, passengers have claimed on social media that is 'brown-nosing' its wealthiest customers and 'humiliating' those who have paid the least for their tickets.




Under the new policy, BA passengers will be issued with boarding cards numbered from five to one, based on the fare they paid and their frequent flyer status. First class passengers and Gold members of the BA Exectuive Club will be in group one, Silver members will be in four, group three will consist of Bronze members, group four economy passengers and group five will be passengers who have bought BA's cheapest hand-luggage only fares.

Group one passengers will board first and group five will be held back until everyone else is seated, however disabled passengers and anyone travelling with young children will still be invited to board first.

A BA spokesperson said it was trying to 'improve the customer journey by creating a number of groups to speed up the process'.

"This method has been used by airlines around the world for a number of years, including by our partners American Airlines, Iberia and Qatar," they added.

Some on social media welcomed the move, saying it was only right that BA rewarded its most loyal, highest spending passsengers. Others said they were happy to board last, proud even to prove that they had bagged a bargain, but many said the policy was unfair and that the airline should board by row, not by ticket price.




One Twitter user accused BA of 'snobbery' and humiliating less well-off passengers, another said the airline was 'punishing' passengers for paying less.




The new boarding process will be introduced on all BA's European flights from December 12.

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  • Twitter moaners or smugness?

    Why is it that Twitter seems to be the place for people to have a moan and a whinge about things? BA's new boarding policy will get people on the planes in a more efficient way so everyone can spend less time on the plane! Those that have paid for the privilege will have a little more time to enjoy their complimentary beverages whilst those that have paid less for their tickets should enjoy a certain smugness as they saunter down the aisle thinking "I've paid less then you, and you, and you.....and you™ The best of both worlds I would say.

    By Christian Locke, Wednesday, November 22, 2017

  • Cheapest tickets

    sre often purchased by the Wealthiest.

    By Michael Anderson, Wednesday, November 22, 2017

  • no problem ....

    I don't have a problem at all with the new BA boarding procedure ..... you get what you pay for and in any case if I pay double for sitting next to another Y class pax then why cant I get a little extra bang for my buck

    By Richard Daneel, Tuesday, November 21, 2017

  • This is already hapening with AA

    But this has been going on for years with carriers like American Airlines - Look at the Group number on your boarding pass.

    By Adrian Loveridge, Tuesday, November 21, 2017

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