Published on Wednesday, March 14, 2018

Why Is a Responsive Travel Website Important?

Here at CSI Media, we know how to design & develop high-quality travel websites that deliver conversions. Read our article for an insight into Responsive Travel Website Design...
Is Your Travel Website Responsive Across All Devices?
Do you want your website to deliver an outstanding user experience on all the latest devices including iPhones, iPads and Samsung mobiles?
If the answer is yes, it is imperative that your travel website has a responsive design. A responsive website is one that automatically adjusts to the user's device.
Why Is a Responsive Travel Website Important?
Lots of people use their phone to research the latest holiday deals, whilst some book their break in the sun on their tablet!
According to this BBC article, 38% of 16-24-year olds booked a holiday using their tablet during a 12-month period, whilst 34% used a mobile phone.
Across all age groups, 20% of us have used either our mobile or tablet device to book a holiday, with bookings on these devices rising significantly each year (ABTA, 2014).
These stats show the opportunities for sales if you have a travel website that is responsive!
Travel Website Design
Users must be able to easily search for holidays, receive results from this search quickly, and progress seamlessly through the booking flow.
Call to actions will be an important part of your travel website. A call to action is a stimulus that encourages desirable behaviours. Examples include "Search", "Enquire" or "Book Now".
It is important that your call to actions stand out and, therefore, it is advisable for call to actions to be assigned distinctive colours and hover effects (that comply with your branding), to catch attention and encourage activity.
Another tip is to have the most important functionality near the top of the page. This is so that users see it as soon as they hit the page. Many travel websites will have an attention-grabbing search box positioned near the top of the page, encouraging users to start the process of searching for a holiday.
CSI Media - Travel Website Design
We have 20 years' experience in designing travel websites with content management systems and custom functionality for a range of travel-related companies including tour operators, accommodation providers and campsites.
For more information, you can contact us via email on

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