03 May 2012
Shortbreak specialist Superbreak is urging travel agents to focus on driving sales that include more than just a hotel.
Sales director Jane Atkins said agents could double the value of a booking by adding event tickets, tours and attractions.
"It"s never been more imperative for agents to be knowledgeable about the UK and all it has to offer," said Atkins.
"We know that short break customers have a higher propensity to repeat book so building a lasting relationship with those customers could be fruitful for years to come. In these challenging times, agents need to focus on their customers and do their best to own them for life. They need to ensure they are fulfilling all their travel needs, all year round as it's not just about overseas holidays."
Superbreak has added 108 new hotels and 11 new attractions to its 2012/13 programme, which also includes domestic flight add-ons for the first time.
By Linsey McNeill