Over half of UK travellers want the ability to book their flights online, new research shows. A survey by Amadeus e-Travel revealed that 54% of people cited the ability to make online flight bookings as a top priority when selecting an airline to use. This was the third most important element in the selection process after price and schedule. The ability to check-in online prior to arrival at the airport would prompt one in four people to change their choice of airline, while a third (35%) said they would switch airline if given the chance to change in-flight options such as meal and seat selection online. The research among 1,955 people was conducted by YouGov last month.  Amadeus marketing vice-president and e-Travel managing director Ian Wheeler said: "As low fares become the norm, extra services that airlines offer their passengers become a key differentiator. "UK travellers are increasingly adopting a 'DIY' attitude to tarvelling. Our research suggests that travellers can be quite fickle whne it comes to choosing their travel provider. "No longer is it enough for airline to offer a good fare - this is now a given. What today's travellers want are a variety of additional value-added services which putsthem more in control of their travel experience." Report by Phil Davies

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