The sustainable tourism website, planeta.com recently polled its members as to their opinions of Tourist Boards. Planeta's Tourism Marketing Survey was created to show how satisfied tourism professionals are with tourism promotion at the national and international levels. How do they rank government campaigns and websites? Do they know which PR firms handle the government accounts? And do tourism professionals have suggestions on making improvements? Respondents have given government marketing campaigns around the world a low mark. Comments indicate that in country and outbound travel operators either do not know the PR agencies that represent the country or have limited to no relations. "These are alarming results for those interested in ecotourism and responsible travel as it indicates that rather than promoting what's available, the promotion departments are seen as an obstacle, particularly for in-country small and medium businesses. In the coming months we will be exploring ways to heal the disconnect between operators and marketing campaigns" said Ron Mader of Planeta. http://www.planeta.com   Valere Tjolle

Categories:  SustainableTourism, T Mole Sustainable Newswire

USER COMMENTS

Ariane Janer none, EcoBrasil 15 November 2006, 18:02:22 GMT No surprise and no alarm The results of this survey are no surprise as ecotourism/sustainable tourism is a small niche. However, as this is a survey which depends on who responds (so how representative is it really, not very clear when you visit the page) , the ecotourism sector has its own marketing deficiencies one can argue about how "alarmed" one should be. The focus should be on the opportunity this represents.