The Moroccan National Tourist Office is inviting top executives from UK-based travel agents, tour operators, airlines, and hotels to sign up to a new environmental code of ethics.

It is holding a conference on April 12 at the Flett Theatre/Earth Galleries at London's Natural History Museum, where industry partners can sign up to the 'Moroccan Charter of Responsible Tourism'.

Delegates will also receive a set of promotional tools to raise awareness of the country's responsible tourism initiative.

"The Moroccan authorities are as committed as ever and concerned about the impact that tourism has on the environment," said an MNTO spokesman.

"The MNTO has introduced, during the last tourism conference held in December 2006 in Agadir, its ambitious programme backed with a clear vision plan geared towards bringing responsible tourism to the fore of the country's main development priorities, which are part of VISION 2010 aimed at reaching 10 million visitors."

By Bev Fearis