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Hotels.com has promoted former head of marketing Matt Walls to director of marketing operations for Europe, Middle East and Africa.
Managing director Nigel Pocklington said: Matt brings substantial experience to the role, especially in the field of online marketing, where he will be driving our paid and natural search marketing strategies, as well as growing our affiliate marketing and display channels.
“He has also successfully overseen Hotels.com’s brand marketing in the UK and other European markets, and will be able to bring his experience of this to bear as we continue to grow. ”
Prior to joining Hotels.com, Matt was head of European sales and marketing for the former UK low-cost carrier Buzz, where he launched the brand in mainland Europe. He was previously at GB Airways, where he was responsible for UK travel trade marketing
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