The Rocco Forte Collection has appointed Anna Martin as its new director of communications with responsibility for global public and media relations as well as internal communications across the luxury hotel group.

Martin, who eight years experience in the travel industry, has been charged with maximising awareness and exposure of The Collection’s hotels, restaurants, services and values across all media. She will be responsible for the hotel group’s global network of PR agencies.

Martin previously spent seven years at British Airways where she held roles in marketing, sales and airport management. She also spent three years with Goldman Sachs.

She replaces Sue Heady who left the company in 2007. She will be assisted by media relations manager Rebecca Holloway and communications executive Romina Kennedy.