How do you fill your hotels and resorts, destinations, attractions and other tourism facilities when your traditional customer base is tapped out? M. Silver Associates specializes in finding and motivating new customer segments for vacation and business travel.

Their expertise suggests reaching to the following robust and recession resistant markets:

Gay and Lesbian Travel
The average annual household income for Gays and Lesbians is $80,000. 97% of the GLBT market has taken a vacation in the past 12 months and they account for more than 15 million travelers in the US alone.

Hispanic Travel
Hispanics are the largest and fastest growing ethnic group in the US Hispanic travel has increased by 20% in the past two years and the majority of their travel is with family or friends. Hispanics often merge business and leisure travel, bringing family along to meetings and conferences.

African American Travel
African American purchasing power will break the $1 trillion mark by 2012. Travel preferences include social group and family travel and destinations where they can enrich their sense of community.

Asian American Travel
Asian-Americans have, on average, the most affluent households in the US. They are most likely to travel by air, go first or business-classspend more on a per-trip basis, and take longer trips than the average domestic traveler.

For more information, contact Virginia Sheridan, President, M. Silver Associates: Virginia@msilver-pr.com