The coming ITB Berlin edition 2026 will turn special as one of the world's largest travel fairs celebrates its 60th anniversary. What began in 1966 as a small overseas import trade fair with just nine exhibitors from five countries (Egypt, Brazil, the Federal Republic of Germany, Guinea and Iraq) and 250 visitors has grown into the world’s leading travel trade...

With the ITB Navigator, anyone taking part in ITB Berlin 2026 now has access to a digital platform for matchmaking, making appointments, programme searches and obtaining information. Trade visitors, buyers, exhibitors and media representatives can use the free tool to make optimum preparations for ITB, which takes place from 3...

For Deborah Rothe, Director of ITB Berlin, welcoming the world at ITB is one of the highlights of her job. Particularly this year, as the show’s 60th anniversary takes place at a defining moment for global tourism. “ ITB Berlin turns 60, but instead of reflecting on the past, we’re...

Hamburg will showcase a strong joint presence at ITB Berlin from March 3–5, 2026, with a redesigned exhibition stand at Hub27. The city’s participation is

supported by a broad alliance of public and private tourism partners. A total of 36 companies and institutions are contributing to the Hamburg pavilion, making...

Hamburg will showcase a strong joint presence at ITB Berlin from March 3–5, 2026, with a redesigned exhibition stand at Hub27. The city’s participation is

supported by a broad alliance of public and private tourism partners. A total of 36 companies and institutions are contributing to the Hamburg pavilion, making...

Hamburg will showcase a strong joint presence at ITB Berlin from March 3–5, 2026, with a redesigned exhibition stand at Hub27. The city’s participation is

supported by a broad alliance of public and private tourism partners. A total of 36 companies and institutions are contributing to the Hamburg pavilion, making...

For Deborah Rothe, Director of ITB Berlin, welcoming the world at ITB is one of the highlights of her job. Particularly this year, as the show’s 60th anniversary takes place

at a defining moment for global tourism. “ ITB Berlin turns 60, but instead of reflecting on the past, we’re accelerating forward,” Rothe said during a digital presentation. “The industry...