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Day 1 HIGHLIGHTS

The World’s Leading Travel Trade Show®

03-05 March 2026
Berlin ExpoCenter City
Messedamm 22, 14055 Berlin

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The World’s Leading Travel Trade Show®
Since 1966, ITB Berlin has been the leading platform for the global travel and tourism industry.
 

Costa Rica: Emotional connectivity in the spotlight at ITB Berlin

Costa Rica: Emotional connectivity in the spotlight at ITB Berlin

Costa Rica has firmly established itself as one of the world’s leading destinations for nature lovers and adventure travelers, combining breathtaking landscapes with a strong commitment to sustainability. Known for its remarkable biodiversity, lush rainforests, volcanoes, and pristine coastlines, the Central American country continues to attract visitors seeking meaningful and environmentally conscious travel experiences. With its unique blend of adventure, culture, and sustainability, Costa Rica stands out as a year-round destination offering authentic experiences without the challenges of overtourism. In 2025, Costa Rica welcomed 2.69 million international visitors arriving by air, with top European arrivals from Germany (71,805), France (65,692), the United Kingdom (63,471), Spain (53,251), the Netherlands (31,697) and Switzerland (20,924). Expectations for 2026 remain high as more travelers...

 

DEALS SURGED ACROSS TWO VENUES

Heading to ITB Berlin 2026 🇩🇪

Heading to ITB Berlin 2026 🇩🇪

I’ll be at Hall 6.1 · Booth 240 (3 - 5 March) showcasing how Nomad eSIM’s API-first integration enables travel
RELIVE THE TOP MOMENTS FROM TODAY
 
ITB Berlin and IPK International reveal key outbound tourism trends for 2025 Interview : Siradej Donavanik, Vice President Operations and Development, Dusit International

ITB Berlin and IPK International reveal key outbound tourism trends for 2025

Interview : Siradej Donavanik, Vice President Operations and Development, Dusit International

The latest findings from the World Travel Monitor by IPK International confirm the continued upward trend of recent years, with growth rates returning to single digits. International tourism is steadily approaching pre-pandemic levels once again. Stable demand from Europe – differing trends in the Americas In 2025, international travel showed clear regional differences. European outbound travel increased by 4%, matching the global average. In contrast, North America recorded a slight decline, with outbound travel down 1% year over year. Despite...

Siradej Donavanik, Vice President Operations and Development, Dusit International talks with TravelMole about the integration of the prestigious historical The Strand Yangon in Myanmar as well as global expansion perspectives for Dusit International.  Dusit has recently taken over the management of The Strand Yangon. What are your first priorities for such a historic property? Siradej Donavanik - For a property with such cultural and historical importance, we don’t see ourselves as just taking over the hotel. In contrary, we see...

 
“Can I get extra towels?”
“What time is breakfast?”
“Can you remove the ghost from Room 312?” (maybe...)
What if 95% of those messages never hit your front desk and guests still got fast, personalized service? 

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Visit Us at Hall 22 | Stand 200
Discover sustainable travel experiences with Essential Costa Rica.

Experience Nature. Experience Costa Rica.

Visit Us at Hall 26 | Stand 200
Meet the team at AOT and explore new partnership opportunities.
Connect. Collaborate. Grow.
Visit Us at Hall 26 | Stand 200
Fly smarter with Bangkok Airways — let’s discuss new routes and opportunities.
Your Boutique Airline Partner.
Visit Us at Hall 9 | Stand 219
Explore next-generation hospitality technology with Shiji.
Innovating Hospitality Together.
 

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Example: Do not search for “Messe Berlin” or generic exhibition hall names in Maps without using the official ITB Berlin 2026 pin. It may not lead you to the correct entrance or hall for the event.

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Exely brings AI tools for smart insights and direct revenue growth to ITB Berlin 2026

At ITB Berlin this year, Exely is showcasing its AI-powered solutions, a set of AI tools designed to help hotels grow direct bookings through smarter content, a better guest experience, and data-driven decisions. AI is one of the strongest trends in the hospitality industry today.

While many AI tools focus on automatic routine tasks, Exely’s approach is different. Many hotels have already automated a large part of their daily operations, the next step is improving how they sell online and...

 
 

Our Partner

Hall 26 | 200
Hall 22 | 200
Hall 26 | 200
Hall 9 | 219