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Costa Rica has firmly established itself as one of the world’s leading destinations for nature lovers and adventure travelers, combining breathtaking landscapes with a strong commitment to sustainability. Known for its remarkable biodiversity, lush rainforests, volcanoes, and pristine coastlines, the Central American country continues to attract visitors seeking meaningful and environmentally conscious travel experiences. With its unique blend of adventure, culture, and sustainability, Costa Rica stands out as a year-round destination offering authentic experiences without the challenges of overtourism. In 2025, Costa Rica welcomed 2.69 million international visitors arriving by air, with top European arrivals from Germany (71,805), France (65,692), the United Kingdom (63,471), Spain (53,251), the Netherlands (31,697) and Switzerland (20,924). Expectations for 2026 remain high as more travelers...

At ITB Berlin this year, Exely is showcasing its AI-powered solutions, a set of AI tools designed to help hotels grow direct bookings through smarter content, a better guest experience, and data-driven decisions. AI is one of the strongest trends in the hospitality industry today. While many AI tools focus on automatic routine tasks, Exely’s approach is different. Many hotels have already automated a large part of their daily operations, the next step is improving how they sell online and how effectively their website converts traffic into direct revenue.

Exely does not build products to launch them then forget about them. The company’s focus has always been on direct bookings via Booking Engine and measurable revenue results for hotels. That...

The EU Smart Tourism project brings together destinations working on digital services, green mobility and visitor management. At ITB Berlin 2026, Tampere and Dubrovnik will set the tone by showcasing their approaches to smart and sustainable tourism. The two cities are the 2026 winners of the EU Smart Tourism competitions which recognises European destinations that are leading in innovation, sustainability, accessibility and digitalisation in tourism.

Representatives from both cities can be met at the EU Smart Tourism stand in Hall 1.1, Stand 207. Tampere, 2026 European Capital of Smart Tourism, is recognized for linking smart tourism development with local wellbeing and strong knowledge-sharing across Europe. At ITB Berlin 2026, the city will bring this approach to the stage during the...

Greece posted another strong year for tourism in 2025, with the balance of travel services reaching a surplus of €20.26 billion, according to provisional figures communicated by the Bank of Greece. The annual surplus rose from €18.79 billion in 2024, underlining the continued importance of tourism as a pillar of the country’s external accounts. Total travel receipts climbed to €23.63 billion in 2025, an increase of 9.4% compared with the previous year. Travel payments by Greek residents abroad also rose, increasing by 20.2% to €3.37 billion. Despite higher outbound spending, net travel receipts remained a major contributor to Greece’s services balance and helped offset nearly 60% of the country’s goods trade deficit. Tourism generated almost 89% of total net services...

Hamburg will showcase a strong joint presence at ITB Berlin from March 3–5, 2026, with a redesigned exhibition stand at Hub27. The city’s participation is supported by a broad alliance of public and private tourism partners. A total of 36 companies and institutions are contributing to the Hamburg pavilion, making it an important meeting point for travel trade professionals. And one of the largest among German exhibitors. “The ITB presence is an important joint project for Hamburg. Our trade fair appearance reflects the close connection between Hamburg’s tourism industry and the city itself. Together with our partners, we present Hamburg to the travel industry as an attractive city-break destination with strong products and diverse travel motivations,” said Michael Otremba, Managing...