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Happy 60th anniversary ITB Berlin ! ITB Berlin celebrates its 60th anniversary, a milestone truly worth celebrating.
Many tourism professionals who regularly attend one of the world’s leading
industry events certainly hold lasting memories of ITB: outstanding meetings
and conferences, successful contract signings, memorable celebrations, and
historic moments that shaped the industry. From the Fall of the Berlin Wall to
the COVID-19 pandemic and the opening of China to global travel, ITB Berlin
has remained a constant presence. In a rapidly changing world, ITB Berlin continues to serve as a key reference
point for the global tourism industry. Happy anniversary and best wishes for a successful show to all!
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Day 1 Highlights
Read our latest news from ITB Berlin 2026
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The coming ITB Berlin edition 2026 will turn special as one of the world's largest travel fairs celebrates its 60th anniversary. What began in 1966 as a small overseas import trade fair with just nine exhibitors from five countries (Egypt, Brazil, the Federal Republic of Germany, Guinea and Iraq) and 250 visitors has grown into the world’s leading travel trade show, now hosting more than 5,000 exhibitors....
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A day before the start of ITB Berlin 2026, the global travel industry turns its attention to the German capital for three days. From March 3 to 5, on its sixtieth anniversary, one of the world's leading B2B travel trade show gathers nearly 6,000 exhibitors from more than 160 countries, underscoring its role as the main marketplace for international dialogue, economic prospects and strategic tourism issues of the future....
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Costa Rica has firmly established itself as one of the world’s leading destinations for nature lovers and adventure travelers, combining breathtaking landscapes with a strong commitment to sustainability....
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European awarded cities present Smart Tourism Solutions at ITB Berlin 2026
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The EU Smart Tourism project brings together destinations working on digital services, green mobility and visitor management. At ITB Berlin 2026, Tampere and Dubrovnik will set the tone by showcasing their approaches to smart and sustainable tourism.
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The two cities are the 2026 winners of the EU Smart Tourism competitions...
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Celebrate 60 years of ITB Berlin
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Airports of Thailand (AOT) strengthens its European market presence at ITB Berlin 2026
Airports of Thailand Public Company Limited (AOT) is strengthening its presence in the European market by presenting the capabilities and future direction of Thailand’s airports at ITB Berlin 2026.
[Read more]
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Interview : Siradej Donavanik, Vice President Operations and Development, Dusit International
Siradej Donavanik – For a property with such cultural and historical importance, we don’t see ourselves as just taking over the hotel.
[Read more]
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The 60th anniversary edition of ITB Berlin, taking place from March 3–5, 2026, will open on March 2 with a gala celebrating this year’s Host...
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Berlin, the host city to ITB, was not able to renew its 2024 tourism performance last year. In 2025, 12.4 million visitors traveled to Berlin...
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Hotel industry professionals attending ITB Berlin 2026 will have the opportunity to join a networking event hosted by HotelPlanner.com and PayPal...
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With a rich culinary heritage, fresh local produce and a growing international reputation, Latvia offers visitors a uniquely high-quality gastronomic...
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Partners
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Hall 26 | 200
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Hall 9 | 219
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