On this final day of ITB Berlin, it is still too early to draw conclusions on the number of visitors. However, first impressions confirm that despite global crises and ongoing uncertainties, the show remains essential for the travel industry.
Yesterday, halls were bustling, underscoring the enduring need to meet face-to-face, exchange ideas, assess situations, and gain fresh insights, not just through a virtual world.
Tourism is evolving at remarkable speed, and ITB Berlin is clearly adapting to the future. Yet at the same time, the event remains true to its legacy. When 60 years of experience coexist with forward-looking innovation, the result is a platform that continues to shape the industry.
We wish you a successful and inspiring conclusion to ITB Berlin 2026!
